FOR IMMEDIATE RELEASE

December 4, 2018

What: Downtown Holiday Festival and Holiday Street Lighting Ceremony

When: Wednesday, December 12, 2018, 4pm – 8pm

Where: East Bay Center for the Performing Arts, 339 11th Street Richmond, CA 94801

Santa Visits, Holiday Lights, and A Richmond Nutcracker

at annual Downtown Holiday Festival in Richmond

Richmond, CA – With wreaths and snowflakes adorning the street lamps along Macdonald Avenue, Downtown Richmond is starting to look a lot like the holidays. Behind the scenes, Richmond Main Street Initiative (RMSI) and East Bay Center for the Performing Arts (EBCPA) are getting ready for the annual Downtown Holiday Festival on Wednesday, December 12 from 4pm-8pm.

Families from the Iron Triangle and beyond are invited to come Downtown to the historic Winters Building (339 11th Street and home to EBCPA) to enjoy this unique holiday celebration complete with festive music, seasonal family-friendly performances, refreshments, creative multi-cultural activities, Ask The Doc with Kaiser Permanente physicians, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa.

Visits and photo opportunities with Santa will take place in the Community Theater from 4pm-7:30pm. Giveaways for children include gift bags and books donated by West County Reads (while supplies last). Visitors of all ages will also have the opportunity to chat with physicians from the Kaiser Richmond Medical facility and take home valuable health and wellness resources.

Upstairs, in the Iron Triangle Theater, East Bay Center resident companies will present A Richmond Nutcracker, a unique and spectacular multi-discipline performance piece. Classic characters, stories, and dances will be presented in both traditional and distinctly Richmond interpretations. Performances are scheduled for 5pm and 6:30pm (running time approximately 45 minutes).

Following the second performance, a procession will lead guests outdoors for group caroling and the ceremonial illumination of the holiday street lights.

Admission is free and made possible through generous support from the City of Richmond, Sims Metal Management, San Francisco Bay Ferry, Mechanics Bank, and individual donors. More information about the festival, making a contribution, or volunteering can be found at www.richmondmainstreet.org or by calling (510) 236-4049. 

Richmond Main Street Initiative (RMSI) is a community based non-profit dedicated to revitalizing historic downtown Richmond. RMSI partners with the City of Richmond, merchants, and residents to develop and improve downtown Richmond as a pedestrian-friendly urban village that offers products, services, arts and entertainment that reflect the community’s rich and diverse heritage. www.richmondmainstreet.org

East Bay Center for the Performing Arts engages youth and young adults in imagining and creating new worlds for themselves and new visions for their communities through the inspiration and discipline of rigorous training in world performance traditions. Each year we engage 5,000 youth through our in-school and afterschool programs in the West Contra Costa Unified School District, private lessons and group classes at our main site, performance training in the Center’s nine resident companies, as well as 140 highly committed students in our four-to-six-year Young Artist Diploma Program. www.eastbaycenter.org

RESOURCES & MATERIALS

Website

Postcard: English, Spanish, Bilingual

Press Release (PDF)

PSA

ALL ARE INVITED TO ENJOY A SUPER FUN MULTICULTURAL HOLIDAY CELEBRATION AT THE ANNUAL DOWNTOWN HOLIDAY FESTIVAL ON WEDNESDAY, DECEMBER 12, FROM 4PM – 8PM AT THE EAST BAY CENTER FOR THE PERFORMING ARTS IN DOWNTOWN RICHMOND! SANTA VISITS, GIFT BAGS, FREE BOOKS, PERFORMANCES OF A RICHMOND NUTCRACKER, ASK THE DOC HOSTED BY KAISER PERMANENTE, REFRESHMENTS, AND SPECIAL HOLIDAY STREET LIGHTING CEREMONY. PRESENTED BY RICHMOND MAIN STREET AND EAST BAY CENTER FOR THE PERFORMING ARTS. ADMISSION IS FREE; ALL AGES ARE WELCOME. FOR MORE INFO AND THE FESTIVAL SCHEDULE: VISIT WWW.RICHMONDMAINSTREET.ORG OR CALL (510) 236-4049.

CONTACT

Amanda Elliott

aelliott@richmondmainstreet.org

(510) 236-4049

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