Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

Is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, “A Richmond Nutcracker” performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.

Downtown Holiday Festival 2021 Activities

Since it was not safe yet to gather in person and had folks come to Santa and brought the Downtown Holiday Festival experience to the community!

The Great Goodie Bag Giveaway!

A HUGE thank you to all the sponsors, street team, and individual donors. This year we were able to hit our goal of 400 bags!

A Richmond Nutcracker

We are so grateful to get to partner with the East Bay Center of the Performing Arts at this year’s Richmond Nutcracker

Thank You to Our 2021 Sponsors & Partners

East Bay Center for the Performing Arts Logo
LifeLong Medical Care Logo
City of Richmond Logo
Sims Metal Management logo
City of Richmond Logo

…and individual donors

Interested in learning more or getting involved?

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