Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

Is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.

Downtown Holiday Festival 2018

Wednesday, December 12  |  4pm – 8pm

East Bay Center for the Performing Arts, 339 11th Street, Richmond

This year’s Downtown Holiday Festival was truly magical! 400+ kids visited with Santa, 2 Richmond Nutcrackers, 1 extra magical street lighting, and countless beautiful moments! Keep your eye on our Facebook page for pictures from the Downtown Holiday Festival, available to view and download by this Wednesday, December 19.

Santa Visits – 4pm – 7:30pm

“Richmond Nutcracker” performances at 5pm & 6:30pm

Light Refreshments & Giveaways (while supplies last)

Music, Caroling & Creative Activities

Holiday Street Lighting starting at 7:30pm


Free Admission | All Are Welcome | Festive Family Fun

Thank you to our Sponsors

Interested in learning more or getting involved?
Contact Alicia: (510) 236-4049 or

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