Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

Is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, “A Richmond Nutcracker” performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.

Downtown Holiday Festival 2021 Activities

Since it was not safe yet to gather in person and have folks come to Santa, we’re bringing back Santa, his helpers, and the Downtown Holiday Festival experience to the community!

The Great Goodie Bag Giveaway!

Sunday, December 12, 10am-3pm

Swing by to see Santa and his helpers at a special drive-thru goodie bag giveaway. Register to receive goodie bags, books, family resources, and more.

A Richmond Nutcracker

Wednesday, December 15, 6pm-7pm

Grab some hot cocoa and tune in for an evening of yuletide cheer featuring A Richmond Nutcracker. This is an all-ages program. 

Thank You to Our 2021 Sponsors & Partners

East Bay Center for the Performing Arts Logo
City of Richmond Logo
Sims Metal Management logo
LifeLong Medical Care Logo
City of Richmond Logo

…and individual donors

Interested in learning more or getting involved?

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