Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

Is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, “A Richmond Nutcracker” performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.

Downtown Holiday Festival 2019

Wednesday, December 18

4pm – 8pm

East Bay Center for the Performing Arts

339 11th Street, Richmond

One day only, the Winters Building becomes a winter wonderland!

Santa Visits – 4pm – 7:30pm

“A Richmond Nutcracker” performances at 5pm & 6:30pm

Light Refreshments & Giveaways (while supplies last)

Ask a Doc with Kaiser Permanente & LifeLong Medical Care info

Music, Caroling, Book Giveaway & Creative Activities

Holiday Street Lighting starting at 7:30pm


Free Admission | All Are Welcome | Festive Family Fun

Help us Bring Yuletide Cheer Downtown


We need your help to bring this holiday tradition to life! Your contribution, no matter the size, will make a big impact in the lives of our families. Sponsorship and individual contribution opportunities are available. 


Santa helpers wanted! Volunteer to decorate the Community Theater, make and distribute goodie bags, welcome families, host activities, and more. Volunteers are needed Tuesday, December 17 and Wednesday, December 18.

Thank you to Our Sponsors & Partners

Interested in learning more or getting involved?
Contact Alicia: (510) 236-4049 or

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