Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, spectacular, seasonal family-friendly performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.

Save the Date: Downtown Holiday Festival 2018

Wednesday, December 12

16th annual Downtown Holiday Festival Report

On Wednesday, December 13, 2017, our Main Street was filled with magic and holiday cheer. Over 900 residents came out for the 16th annual Downtown Holiday Festival, which took place at the East Bay Center for the Performing Arts! Every single child–357, to be exact–visited with Santa and received a gift bag filled with goodies, fresh fruit, and a candy cane. Guests of all ages also enjoyed the creativity station featuring multi-cultural coloring pages, the free book faire table, and Ask a Doc hosted by Kaiser Richmond physicians.
Upstairs, both performances of A Richmond Nutcracker were played to packed & standing room only houses, families munched on delicious pupusas and fresh baked cookies, and the entire building was filled with holiday music. The evening ended spectacularly with everyone gathering outside for hot cider, music, remarks from public and city officials, and the ceremonial illumination of the holiday street light decorations along Macdonald Avenue.

Thank You to Our Sponsors & Community Partners

Mechanics Bank, Sims Metal Management, Grocery Outlet Richmond, City of Richmond, East Bay Center for the Performing Arts, West County READS.

Extra special THANKS to Kaiser Richmond physicians for hosting Ask a Doc and to all our volunteers: 36 individuals contributed nearly 94 hours of service!

Interested in learning more or getting involved?
Contact Alicia: (510) 236-4049 or

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