Downtown Holiday Festival


Yuletide Cheer in the Iron Triangle

Downtown Holiday Festival

Is one of Richmond Main Street Initiative’s longest running annual events. Beginning in 2012, Richmond Main Street and East Bay Center for the Performing Arts formed a partnership to bring this special event filled with yuletide cheer to the community. Thanks to the help of countless volunteers, we transform the Center’s beautifully remodeled facility—the historic Winters Building, located at 339 11th Street—into a winter wonderland. We invite families from the Iron Triangle and surrounding communities to participate in a unique holiday celebration complete with festive music, “A Richmond Nutcracker” performances, tasty snacks, group caroling, the magical illumination of Macdonald Avenue, and a memorable visit from Santa Claus.


*COVID19 Update*

We monitoring the COVID19 pandemic conditions closely and exploring ways to host 2021 Downtown Holiday Festival activities safely. Stay tuned for details!

Downtown Holiday Festival 2020 Activities

Since it was not safe to gather in person and have folks come to Santa, we brought Santa and the Downtown Holiday Festival experience to the community!

Santa Claus Came to Rich City!

Saturday, December 12, 2pm-4pm

22 volunteers made 140 stops, delivering goodie bags–filled with small toys, new books, family resource materials, and a special invite to the virtual Downtown Holiday Festival–and a bit of holiday magic to 300 Richmond youngsters…the joy is immeasurable!

Thank you to all our Santa Helpers, donors, and sponsor, Travis Credit Union!

Virtual Downtown Holiday Festival

Wednesday, December 16, 6pm-7:30pm

We grabbed some hot cocoa and tuned in for an evening of yuletide cheer featuring Storytime with Santa and A Richmond Nutcracker. This was an all ages program presented in partnership with East Bay Center for the Performing Arts. 

Thank You to Our 2020 Sponsors & Partners

East Bay Center for the Performing Arts Logo
City of Richmond Logo
East Bay Center for the Performing Arts Logo
East Bay Center for the Performing Arts Logo
City of Richmond Logo

Interested in learning more or getting involved?

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