Business Services


Richmond Main Street Initiative is dedicated to strengthening Downtown Richmond’s economic base through business retention, targeted recruitment, social entrepreneurship and financing, trend monitoring and education, and new equitable development.

We actively partner with the local business community, anchor institutions, and service providers to provide a wide range of technical assistance services to small businesses and emerging entrepreneurs. Whether you’re the owner of an established enterprise who wants to revamp your business practices or you’re an entrepreneur ready to take the next step, Richmond Main Street is here to help.

Our Current Small Business Support Programs & Services

Small Business Mailers Archive

A one-stop-shop for latest news, updates, and resources for small businesses in Richmond and Contra Costa County! Each edition includes information about Richmond Main Street activities, latest local, state, and federal pandemic news & resources, and how to access resources from our trusted partners. Subscribe to get the mailers delivered straight to your inbox!

2021 Small Business Mailers are made possible through the generous support from East Bay Municiple Utility District.

Square E-Commerce Site Program

More than ever before, easy online shopping, web presence, and integrated E-commerce business operations are vitally important for small, independent businesses. If you aren’t online, you are missing out. Take action now to get ready for long-term socially-distanced shopping AND invest in your business: create your own E-commerce site with Square for FREE!

Introducing Square University Webinar Series!

A special 3-part series paired with virtual office hours to equip you with information and technology to start or revamp your online site using Square’s integrated E-commerce, marketing, and point of sale platform. Participate in as many webinars or virtual office hour sessions as you’d like. Webinars will be recorded and sent to registered participants. 

BONUS! Enter to win a FREE Square Register – $800 value!*

Square University Webinar Series Topics

A deep dive into these e-commerce features.

Virtual Office Hours with our Square Expert

Have questions? Need help? Sign-up for office hours.

*Square Register Drawing Rules: Participants are welcome to attend as many webinars and virtual office hour sessions as they would like. For each webinar attended, a participant’s name is entered into the drawing; limit of 1 entry for participating in virtual office hour session(s); maximum of 4 entries per participant. (For example: if a participant attends all 3 webinars and 2 office hour sessions, their name will be entered into the drawing 4 times.) Four winners will be selected at random at the end of the series. Winning participants must be able to travel to Richmond to pick-up their equipment; shipping is not available.

More Resources

On-demand introductory webinars and free card readers also available.

FREE New & Improved On-Demand Tutorials

Learn how to set-up your own Square E-commerce site in minutes!

Request a FREE Contactless Square Reader

Process payments anywhere, safetly & securely

A $50 value!

Need Help? Have Questions?

Contact Alicia,

Proudly sponsored by Richmond Main Street & Renaissance Entrepreneurship Center in partnership with Square.

More E-Commerce Resources

  1. NEW Main Street Online A free online assessment tool designed specifically for small businesses with 20 or fewer employees in the retail, service, and food and beverage sectors. It’s simple to use and 100% free! Business owners simply need to answer a series of questions and they will receive customized results on everything from POS systems, website platforms, and content creation software to help market their business. Check it out!
  2. Really Good Blog Posts & Articles Holiday Shopping During COVID19 (also applies to year-round shopping), COVID19 Trends and the Impact on Retail (great E-commerce data), The Future of E-commerce in 2021 (Shopify), Top 10 E-commerce Trends for Small Businesses in 2021.
  3. Get Digital CA! A State of California e-commerce initiative to help small businesses build the skills necessary to compete in an online marketplace. Learn more 
  4. Up & Running California: Up to 300 California small businesses will be selected to participate in this free, six-week interactive eBay ecommerce training program, starting March 29, designed to help them get and grow online. Apply by March 11, 11:59pm. Learn more & Apply
  5. Square Business Resource Center (lots of articles & tutorials) & Support
  6. eBay Small Business Seller School Virtual lessons, videos, and more to help every eBay seller thrive online. Available 24/7, 100% free. Learn more 
  7. Mailchimp Website Builder Integrate email marketing, website & e-commerce (“buy” buttons are powered by Stripe)
  8. Free & low-cost marketing & ecommerce webinars from our partners Renaissance Entrepreneurship Center & local SBDCs

Access to Capital & Debt Restructuring Workshop

*Recording, Slides & Resources Available On-Demand!*

Workshop Packet: Whether you registered and tuned in (or not) or you didn’t get a chance to register, you’re in luck: we recorded the workshop and have made it available for on-demand viewing. Also available are the presentation slides and links to resources mentioned during the workshop. 

About: On August 27, Richmond Main Street and a panel of experts offered a 2-for-1 small business financial health workshop: First, hear from local banks and community lenders about flexible, affordable working capital loans available and how to get your application approved. Then, learn about debt restructuring, bankruptcy options, and pro bono legal resources. 

Note: If you completed the RSVP form for this workshop, the link to the workshop packet has been emailed to you and you do not need to complete the access form. Please check your inbox for a message from us. If you are unable to locate this email, contact Alicia at

Richmond Main Street Initiative is dedicated to strengthening Downtown Richmond’s economic base by hosting workshops and events for our small business and entrepreneur community. Due to current coronavirus COVID19 pandemic, and per the current shelter in place guidelines, our office is closed until further notice, with our staff working remotely and available during our normal business hours of Monday – Friday, 9am – 5pm. The best way to reach us is via email or our website’s contact form. Kindly allow 2-3 business days for a response.

Our Work & Commitment Right Now

  • Monitoring the situation closely and adjusting our work to meet the needs of our community
  • Utilizing web-based solutions to host meetings and workshops
  • Supporting our local businesses by engaging with our Downtown merchants and community partners to better understand the needs of our business community, promoting those that remain open, and connecting businesses with resources through our Community Resource Directory, Main Street News & Small Business Mailer, and social media: Facebook, Twitter, Instagram, LinkedIn
  • Standing up for businesses on Macdonald Avenue and beyond through our membership in the California Main Street Alliance, collaboration with community partners and City departments, and contacting our elected representatives

Want to start a business? Need help with an existing business?

 Currently, our capacity to offer ongoing, direct business assistance is limited. However, we have very strong relationships and partnerships with a variety of service providers in the area. Whether you need help developing or revising your business plan, acquiring financing, finding a storefront space, or accessing other business resources, we are here to help! Tell us a little bit about your business needs and we will happily connect you with the resources you need.
Call (510) 236-4049 or email*
Please allow 2-3 business days for a response.
In the meantime, check out our Business Resources page for helpful links and sign-up to receive our Small Business Mailer:

Thank you to our economic vitality sponsors and partners

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