Vivian Wong, MUP

Executive Director

Vivian Wong, MUP, is passionate about community development, business technical assistance, coalition building, and development without displacement.

Vivian holds a Bachelor of Science in Environmental Science, Political Science, and Public Policy from the University of San Francisco and a Master of Urban Planning from the University of Washington, Seattle, and has 15+ years-experience in the nonprofit sector, specializing in comprehensive commercial corridor revitalization, program coordination, and branding.

In her role as Senior Urban Planner at Chinatown Community Development Center, she managed business development programs, Noodle Fest (winner Best of the Bay 2010 for Best Neighborhood Canoodling), Art in Storefronts, transportation and streetscape improvement projects, and created a community benefits agreement based on two years of stakeholder interviews. Then, at the San Pablo Economic Development Corporation, Wong coordinated a suite of technical assistance programs for small businesses, successful shop local and branding campaigns, workforce development programs, and developed place-based economic development strategies.

Vivian joined the Richmond Main Street team as Executive Director in January 2020. In addition to developing relationships with downtown stakeholders, Vivian is focused on ensuring the economic vitality of Macdonald Avenue through holistic business retention and attraction strategies, activating public spaces with entertainment and art, streetscape improvements, shop local campaigns, and exploring new projects that will attract locals and visitors alike to explore and spend money Downtown.

She is a proud Richmond resident, graphic design and multi-media content enthusiast, and co-owner of a home-based dog training and boarding business with her husband., (510) 236-4049

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